Etix vs. Rodeo Ticket

Both Etix and Rodeo Ticket offer robust online ticketing and marketing tools. While Etix offers these services broadly to all kinds of events, Rodeo Ticket specializes in rodeos. Rodeo Ticket also offers additional tools to support rodeos – volunteer management software, sponsor management software, and registration for non-sanctioned events.

Ticketing

Etix offers robust ticketing capabilities – reserved seating, general admission, timed entry, season passes, and bundles. You can also sell parking passes with Etix ticketing. You can set-up reserved seating and general admission ticketing yourself on Etix platforms.

For reserved seating, Etix offers custom seatmaps and includes the ability to show the view from each seat. These features make it easy for ticket buyers to know what to expect at your event.

Etix also offers group sales and discounts. It also included tailored upsell options like parking, early, entry, and VIP, in its ticket purchase pathway.

With Etix, you can also hold seats from sale and create access codes. You can also fully customize your pricing. Etix’s ticketing page is also optimized for mobile devices.

Etix also offers connected software called ConnectFun that you can use for wristbands for rides and food credits to enable cashless payments.

Similarly, Rodeo Ticket offers robust ticketing capabilities. You can offer reserved seating, general admission, timed entry, season passes, bundles, and parking passes. It’s easy to set-up general admission yourself, and Rodeo Ticket’s team will help you build your seatmap for reserved seating.

You can color code seats and assign pricing by seat, section, and event time. It’s easy to add accessible seating and even photos for the view from each seat. You can also lock seats so they can’t be purchased without an access code.

Of course, you can fully customize your pricing, too. Rodeo Ticket’s software also works for selling wristbands without RFID technology.

Marketing

Etix offers several tools and resources to help users market their event. You can use abandoned cart emails, sale reminders, and automated recommendations. Etix also has tools to request emails when someone leaves the page. You can also use the Etix Event Discovery Network to display your event on multiple platforms to grow your reach.

Etix also has a partnership with Rockhouse Partners for marketing support. Rockhouse Partners can help you with email marketing, website development and optimization, digital advertising, data, reporting, analytics, and strategy development.

Etix also offers an exportable CRM, data analytics, and a Google Analytics integration.

Rodeo Ticket also offers many tools for marketing and growing your event. Unlike Etix’s approach, these tools focus on tapping into your attendee’s networks. 

Offer a small discount to ticket buyers who share a link to your ticketing page on Facebook. This tool creates organic buzz around your event and gets your ticketing page in front of more people. You can also offer customizable rebates for referrals. For each ticket someone buys through a ticketbuyer’s trackable link, they get money back on their purchase. You’ll see robust stats on what you spent on rebates compared to the revenue from referral ticket sales.

Even if you haven’t opened ticket sales, you can start gathering emails from people interested in buying tickets to your rodeo. When someone opens your ticketing page, they can input their email address to receive an email when ticket sales open. Regularly growing your email list will help your sales opening day be higher.

Rodeo Ticket also offers automated abandoned cart email reminders, custom promo codes, and group discounts. 

You can also support your online presence and appearance in search engine results with a marketing page dedicated to your rodeo. Customize this page with photos, video, reviews, and details about your event.

Rodeo Ticket even offers free email, so you can implement your own email marketing strategy and share event details with your attendees. You can see the number of emails sent and the number of opens to track stats. Emails can be saved as a draft, scheduled to send at a later date, or sent immediately.

You can also buy display ads on Rodeo Ticket’s rodeo calendars to highlight your rodeo even further.

Fraud & Chargebacks

Etix offers real-time fraud detection to reduce chargebacks and fraudulent ticket purchases.

Similarly, Rodeo Ticket offers tools to fight fraud and chargebacks. You can block past scalpers and chargeback offenders from buying tickets to your rodeo. When Rodeo Ticket sees scalper behavior across multiple events, it blocks them from purchasing tickets from any rodeo using Rodeo Ticket.

Volunteer Management Software

With Rodeo Ticket’s volunteer management software, you’ll have an online sign-up form for all of your volunteers. You can create volunteer jobs and shifts so people can quickly sign up online, cutting the hassle of coordinating with all of your volunteers. 

You can also send mass emails to your volunteers, which makes communicating with your volunteers super easy.

Registration

Rodeo Ticket’s registration software helps streamline your operations from the same software you use to sell tickets. You can set-up online registration for wild cow milking, mutton bustin’, and more in minutes.

It's unclear from its website if Etix offers registration software.

Sponsorship Management

Rodeo Ticket also offers software that manages sponsorships and sell sponsorship online. You can quickly set-up your sponsorship structure and adjust settings for where sponsor logos are displayed – on tickets, at the bottom of emails, and on your free marketing page.

Merchandise

While Etix offers an integration with Google Ecommerce, Rodeo Ticket has its own ecommerce tools that can be used for selling merchandise and concessions at your event. It’s unclear if Etix’s ecommerce tools can be used for concessions sales.

Rodeo Ticket’s ecommerce tools integrate with Rodeo Ticket’s POS app, so it’s easy to track in-person and online sales all in one place – including inventory.

With Rodeo Ticket, you can even select specific products to feature in your ticket purchase pathway to make it easy for people to add your swag to their ticket order.

Memberships & Subscriptions

Etix has capabilities for managing memberships and subscriptions. Similarly, Rodeo Ticket also offers software that manages memberships.

Fundraising

Etix also offers fundraising tools – you can include a donations option on the checkout page and accept stand-alone donations. For donor events, Etix offers detailed stats on donors.

Rodeo Ticket also offers fundraising tools. Like Etix, you can include a donations option on the checkout page and accept stand-alone donations. Rodeo Ticket makes it easy to partner with multiple charities. Each charity gets its own dedicated page that tracks progress towards its fundraising goal. Attendees can create fundraising teams for a charity and track progress towards the team goal.

Integrated App

Etix has the capability to make sales from a wifi-connected iPad at your box office. It connects to thermal printers and credit card readers. Etix also offers QR codes that can be posted around your box office to help decrease lines.

Etix also offers ticket scanning from its app, and you can control all of the ticket scanning settings.

Reporting

Etix and Rodeo Ticket both offer real-time reporting. With both companies, you can see reports on key sales days and compare sales. Rodeo Ticket also offers the capability to create custom reports, too.

API

Etix offers an API that integrates with your website, Google, and third-party websites.

Rodeo Ticket offers an API, too. It’s easy to embed your ticketing page to your website. You can also add pixels to your ticket page to track the success of your digital marketing.

Customer Support

With Etix, you can get support from its online knowledge base, an in-house call center, and onsite service and support.

Rodeo Ticket offers video tutorials. You’ll also get 24/7 support from a dedicated account manager.

While you’ll find excellent customer support, robust reporting, and top tier ticketing software from both Etix and Rodeo Ticket, Rodeo Ticket stands out for its focus on the rodeo industry. Beyond its ticketing software, you can simplify sponsor sales and management, easily coordinate with volunteers, and host online registration for non-sanctioned events all from one place.

You can even use Rodeo Ticket’s tools to prevent chargebacks and fully manage your merchandise and concessions sales. Having all of these tools in one place will make your job easier and save you valuable time.