Ticket sales. That’s the key to your rodeo’s success and your ability to pass this tradition to the next generation.
You’re probably already using effective sales strategies like selling rodeo tickets at local businesses and as part of your rodeo queen competition.
And, you can do more to boost sales – selling out for the first time or even selling out faster.
Rodeo Ticket offers several tools to help you do just that.
Spending money on social media ads is expensive and their effectiveness has gone down over time.
You can create organic buzz for your rodeo by offering a $1-$2 discount to ticket buyers who share a link to your ticketing page on Facebook. Their friends will see that they’re going to your rodeo, which draws more meaningful attention to your rodeo.
Similar to the Facebook Share & Save feature, the referral program turns your attendees into marketers for your event.
Set rebates for each ticket your attendees help you sell. As attendees sell tickets, rebates max out when they reach a full refund of their ticket order.
Once you set your rebates and turn on the referral program, everything is automatically tracked and communicated to your attendees. So, you don’t have to do anything except set it up and assess the success of your referral program.
Abandoned carts are the worst part of online sales – that’s why you can turn on automated emails for incomplete orders.
These emails automatically send after an order has been left incomplete for 30 minutes. Customize the email message to highlight different aspects of your rodeo to encourage more engagement with your reminder email.
The email also includes a custom link to take ticket buyers right back to the payment page where they left off. They don’t need to redo their order, unless someone else has purchased those seats.
When your ticketing sales are closed, you still need to build anticipation and market your rodeo. Rather than leaving your online ticket sales page with a “Ticket Sales Closed” message, let people sign up to get an email the day you open ticket sales. The email is automated, so you just have to focus on your regular preparations for your first day of sales.
Traditional marketing methods still have an impact on your sales. You just need to ensure that your ad placement makes the biggest impact. A heat map of where sales happen for your rodeo makes it easy to identify strategic radio ad placement, billboard locations, etc.
Rodeo Ticket offers a heat map that makes it easy to see a detailed report of where your rodeo ticket sales are happening.
Sales promotions help encourage people to finally buy a ticket. You can manage special promotions and discounts through Rodeo Ticket.
You can also offer discounts on tickets through local employers. You’ll set the discount amount and determine how many times it can be redeemed by an email. Then, you’ll send a unique registration page link to your partners that they’ll pass on to their employees.
In addition to custom promo codes, you can also create and automatically apply group discounts. You can even advertise these group discounts on your ticketing page to help encourage buyers to add one more ticket to their cart.
You may have longstanding sales offers like bundles or season passes that help you sell more tickets and retain your audience.
All of these strategies can be set-up on Rodeo Ticket.
Rodeo Ticket also offers display advertising on its home page, rodeo calendar, and state rodeo pages.
These display ads are an effective way to market your rodeo to your target audience. They can even help you expand your rodeo’s reach across the United States.
Unlike the other tools offered, display ads are a paid opportunity. Pricing varies by page, and you can track how effective these ads are with reports on views, clicks, and sales.